At the end of the day SEO boils down to on-page and off-page activities. The best results come from off-page SEO.

On-page means the optimization efforts made on or in website. For example, the keywords chosen and their placement is a good example of on-page optimization techniques.

Do not undermine the importance of thoroughly choosing your website keywords. By the way, other terms for keywords are key search terms and keyword phrases. The better you choose, the better your off-page SEO can work for you.

The rest of this article is about off-page SEO. That on-page primer was for illustration purposes. Off-page search engine optimization explanation: link building. Period.

For example, a link from Fox News website is far more valuable than a link from your local hair salon owned by a friend. You also want links from websites and blogs that are related in content to your site.

For example, if your website is about a yoga studio, you’re better off getting a link from a health facility than a mechanic. That makes sense because the web is a network; in order for the network to work, it must be connected in ways that make sense.

How to do off-page SEO? There a variety of methods to acquire links to your sites.

1. Create such great content that other websites, without any prompting from you, link to your site. Content can be articles, videos, podcasts, and/or photos.

2. Go out and get those links by asking other website and blog webmasters to swap links. You place their website on your site and they place your site on their site.

3. Be a real go-getter and set up your own links on other sites – take full control of your link building efforts by publishing content on sites other than your sites. Publish articles, comment on blogs, write guest blog posts, and list your site with directories. Super simple stuff; it just takes some work.

My favorite method is number 3. There are many places to put out content with links to your site. You can write articles, comment on blogs, get you site bookmarked with social bookmarking sites, and write guest blog posts … to name a few methods.

My only gripe with number three is it takes a lot of my time. I spend a great deal of time building links outside of my site; I do so in a genuine effort. I always try and write informative articles and blog comments. I don’t want to add useless content to the web.

That said, if you look, there are more efficient ways to create these links outside your site with top quality SEO services.

Build high-quality one-way links with Linkvana, but first read this search engine optimization search SEO software review on our quality and informative practice management blog.