As a journalist I find myself ghost writing books for self absorbed executives and politicians and never able to take credit for it. I usually get a call from the executive’s publicist and they want me to write a bunch of garbage about his soft side, his humanitarian side or his golf swing. The article is written, published, the clients happy and I feel like a sell out with no journalistic integrity because in this industry, to pay the bills means to compromise and do things you don’t like. This interview was different, completely different.

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Today, companies are truly moving forward or crumbling, there is no in between. I hate clichs but this is reality. By now, unless you’ve been living in a cave you’re highly familiar with the successes, failures and genius of global securities guru Warren Buffet and monopoly mastermind Bill Gates. They’ve changed the face of business and all who come to the scene now seem to be some morphed hybrid of the two as neo consultants and corporate strategists draw their inspiration from all or a portion of ideologies and processes originated from these two men.

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So many times corporations look outside of their company to grow by way of mergers, acquisitions, licensing etc. Most companies lack the discipline to look inward and examine the elements inside the existing company to synergize and expand. Here is what I mean. Let’s say that you’re large landscaping company and you offer three services under this landscaping umbrella consisting of: hard-scape, lawn mowing and landscape architecture.

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When the principles of a company make the decision to go public there are many things to take into consideration. First and foremost, trying to wade through the pariah infested waters of the OTCBB, Investor Relations and strategic growth strategies on your own is a guaranteed suicide mission and you’ll fail. Find a consultant who understands your business and has the contacts to create a turnkey solution to take you from public to private and all the other necessities you’re company is going to need to make it.

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For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.

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Lets face it, if you are a small or medium size business owner, the government looks at you and sees dollar signs and instead of words coming from your mouth they just hear ‘cha ching’! Don’t be naive you mean about as much to your local congressman as a slab of road kill to maggots.

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Strange title I know but how else do you describe what is going on in the global finance scene. With the master weave of God and Country which equal patriotism and prosperity, what happens when it all collapses? Chaos! It would be great to believe that there are a few men in a locked room somewhere who were controlling this economic collapse and in just a matter of time they would flip a switch and it would all be ok again but none of us are nave enough to believe such a backwards conspiracy theory.

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As the global economy becomes more uncertain, entrepreneurs and CEOs are evaluating their fundraising strategies as traditional institutional lenders and government grants are become less available. For solid companies with profits there is a strong possibility of going public.

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So is business a form of warfare? If it is who are the pawns and who are the kings? Let’s look at the facts and past the 1980s clichs that chant: Greed Is Good and Business Is War as those chanting these phrases are often on the sidelines and not gifted enough to be on the field and playing and have no choice but to live vicariously through those they are jealously watching.

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Why Are You Taking Your Company Public? Evolve Or Die! As the owner of a corporate consulting firm that takes companies public and steps into public entities with a turnaround team to fix dying companies, there are two realities of corporate strategies that ring true in any and all industries when it comes to creating successful companies and those realities are: few things work and nothing works for long. Evolve or die, the decision is yours. What works today didn’t work ten years ago and won’t work ten years from now.

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