Local SEO Techniques to Grow Your Business
April 28, 2011 | Comments | Affiliate Marketing
Local SEO is a new trend in search engine marketing because it can give you a great response. This article will share some practical SEO tips that you can use.
A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. We’re talking about Google Maps and Yahoo! Local. These are the biggest names you can list with, so you should focus on that first before you think about moving forward. Your aim of listing with these huge names is to get more search engine traffic, which will help you realize your goals. Getting listed in Google Maps isn’t that difficult if you take the right steps. It only requires filling out a tiny form and then responding to a phone or email message that will allow you to verify your identity. After that verification process, you’ll usually have to wait about six weeks to see your site in the local search listings. Similarly, coming to Yahoo! the process is the same, except that you don’t need to go through the verification. Yahoo! allows you to fully customize your listing any way you wish.
While Google takes a long time to approve you, Yahoo! approves applicants quickly. If you can do this correctly, you’ll see targeted traffic in no time.
SEO experts all know the value of a good title tag. When you’re first starting out with SEO, you’ll find yourself wanting to ignore the title tag, but that’s the worst thing you can do if you want to rank well. Your title tag is vital to local SEO. One of the biggest benefits of targeting local searches is that you don’t have a high level of competition when compared to the general keywords. That’s why you’ll always want to create title tags that use the keywords you’ve chosen as well as the location you’re going after. This would allow you to tell the search engines what you’re exactly looking for. This is the most important aspect of SEO and you can’t ignore it. Keep in mind that you’ll want to keep your keywords to a minimum within your title tags, so that confusion is impossible.
Listing your business in the Yellow Pages and other directories like it is also smart. Start out with YellowBook.com, SuperPages.com, and YelloPages.com. It is notable that YellowPages.com gets tons of local searches each month (over 100 million) and they still offer free listings too. At the same time, SuperPages.com supplies its business listings to the bigger portals like MSN and About.com. It is free to list with them but the listing is basic.
All in all, these SEO tips can take you far as long as you use them..
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