I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?
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I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
If your lawyer marketing efforts are simply status updates on Twitter and Facebook, without any longer, thought out content of your own, then you will be making comments about many things, but adding nothing of substance to the conversation.
When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:
1. You can promote your posts through social media. This gives you a voice in the community. You are actively getting involved and contributing. People will check out your blog where they can be turned into potential clients.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can’t be achieved as effectively solely by commenting.
This still requires work on your end. You need to take the time to write content that people want and enjoy. However, if you put forth the effort sharing your blog on Twitter, Facebook, and other social media outlets will drive traffic to your posts.
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