The figures can no longer be ignored. 600 million Facebook users represent a huge potential untouched market resource for businesses .
If you think Facebook is all about \”poking\” or posting pictures of your dog, think again. Rather, think about a Facebook business page as free advertising and a technique to have interaction with potential customers. Crowds of people, both kids and adults are on Facebook daily, posting comments, updating their profiles and linking to folk or sites they like. As an example, a photography buff may connect to the Olympus page, post photos, comment on their favorite model and \”like\” other folk's comments on cameras. What\’s more, the \”likes\” and comments will show up on all of the pages of the poster\’s pals. When you think about that the average Facebook user has 140 mates, that's just too large to be ignored.
Facebook has seen an explosion in businesses opening pages lately. For small enterprises in particular, this is a free and simple way to capture new buyers and interact with existing ones. Similarly, a survey of 1,500 companies showed that 47% had increased traffic to their websites due to their Facebook presence and 48% reported a rise in sales. Privy to the trend, Facebook has launched Facebook for Business, a free service info page about the way to post content directly to members \’ news feeds, and recommendations on how to use the \”like\” and \”share\” features to spread your message to the Facebook community. You may also build a storefront on your page to sell products. Facebook events can help with organising an event like a product launch or a privileged customer sale. Facebook Places is an application for cell-phones that uses the GPS functionality on smartphones to let folks tell their friends where they happen to be and what they are doing. For a bar or a restaurant, that's huge potential extra business.
For small businesses in particular, if your firm's website isn't search site optimized, your website has little visibility in search websites like Google, but Facebook can change all that. Online marketers consider the \”Like\” button to be as significant as a backlink to a domain so far as the search websites are concerned. That is due to the fact that a Facebook business page is a public URL and not a private one like your firm's website. Search websites love public URLs. In practice this means the more \”Likes\” your corporation's page has, the higher the possibility of it getting a tangible ranking in Google and corp.
It's all about interaction. The world of internet business is changing and having a Facebook business page could raise your corporation's virtual visibility in many ways that you never imagined.
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