When a new web site comes on the scene, and sees an exponential growth in popularity, like My Space, Twitter, or Facebook, you can be sure that Microsoft and Google are going to move quickly to align themselves with the new web site.

Google\’s latest move to increase their internet dominance is incorporating My Space updates into the real time search engine results. Of course the concept of searching through real time status updates on social networking sites is nothing new for Google users, since Google already offers this functionality for Facebook and Twitter posts. The incorporation of My Space into their real time search engine function means Google is now aligned with the three biggest social networking sites on the web.

Despite the fact that Microsoft is a giant in the software industry, with their operating systems, web browser and other desktop software dominating the market place, they are currently nowhere near the level of Google when it comes to internet products and services. Microsoft and Google both continue to align themselves with as many high profile companies and web sites as possible, in order to increase their position and reputation in the internet industry.

At the same point, if Microsoft can\’t compete with Google and stays significantly behind them for a long enough period of time, their share of the web based business may wind up eventually being handed over to Google. In the event that this happens, where will the internet be? It will be a system that is primarily under the control of one and only one company. And should a resource such as this be controlled by only one entity?

As Google and Microsoft continue to fight for power and influence over the web, it is the users who end up benefiting. Google and Microsoft continue to develop new technology and tools, to out do each other, and their other competition on the web, which leads to great new technology and tools for internet users. Competition is always a good thing, lets just hope that Microsoft continues to fight, even though Google is so far ahead.

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