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Archive for July, 2010


Before you decide to go public allow me to paint a picture for you. You’re on a crowded beach, the water is warm, the waves are calm and you decide to break away from the crowd and confidently swim a little further than everyone else. All is calm; the sun gently warms your back as one stroke after the next takes you further from the beach and closer to the distant horizon. A few minutes later the sun is covered by clouds and like a bomb ‘BAM’ a crack of thunder, lightning lights up the sky and buckets of rain begin to pour from gray clouds. You look back and the entire beach is deserted.

The lifeguard shack is empty and the waves begin to build. You’re trying to swim back to shore but the current violently drags you out further into the ocean. You fight to stay afloat as one wave after the next crashes upon you. Your lungs fill up with water, you’re muscles cramp and just as you’re about to give into your fate, the rain stops and the water becomes calm. You can gather just enough energy to begin to swim back to the beach. All of a sudden you feel a bump on your thigh and then a sharp pain on your foot as you’re drug down into the darkness and as you fight to free yourself you notice that you’ve unknowingly swam into the center of a starving school of sharks and they take turns gnawing off pieces of your flesh.

Your arms, back, legs, neck, face, chest and feet all shredded by the razor sharp teeth of sharks. The blood only attracts more sharks of different colors and shapes. All you can do is kick, punch and scream to keep your limbs intact then suddenly you feel sand beneath your feet, you’ve reached the shoreline and you craw with every ounce of strength you have left toward the abandoned lifeguard shack. Once you’re on land you look out at the ocean and the entire expanse of the water is teaming with sharks. You look down at your body and though in one piece has been ripped to shreds.

This is the most accurate description I can give of what it’s like to try to go public or expand globally without the proper game plan and consultants watching your back and helping you contemplate your chain of moves as you go forward. There is an entire industry out there that is just waiting for you to step off the path and into the shadows so they can get a piece of you. Wasted capital here, wasted capital there, it all adds up.

When taking your company public or planning a product or service expansion into outside geographic proximities why go it alone? Seek out qualified consultants that can navigate you through the shark infested waters so that you can achieve your goals quickly and with as few bumps in the road as possible.

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

I recently wasted three months getting to know an investor relations contact as it takes a few months before you’re ready to give up equity in someone else’s company to a stranger for services to be rendered in the future. The process is to first talk on the phone to the IR consultant and make nice talk. At this time you want to just let them talk because 90% of what they say is complete BS and 10% of it is what they wish they could do but up until now have never been able to.

I spent hours talking to this guy. He sounded so convincing, sure he’d dodge the questions about process and ‘how to’ but I figured we’d eventually get to that. We eventually met in New York, at our first meeting he picked the restaurant, he ordered lunch, I bought.

He was so smooth with his tactics and his con was so polished. He was an older gentleman with a very specific and well manicured professional pedigree, pure fiction of course but I found myself wanting to believe that this guy was telling the truth.

He told me how much he loved the company I was taking public and how he believed in what we were doing and how the company’s expansion was going to make such a great story post public to attract investors and create the market on and on. This banter went on for about two months and then as we were getting closer to our opening dated I started to press him for a process to bring together everything that he had been telling me.

I wanted him to show me a track record with trading symbols, only the ones that he mentioned to me that went from .10 cents to $1+ (I should have bailed at that point but I was still curious). I wanted him to break down how he was going to create the market for this company, I just wanted details. A few days had passed and obviously up to that point there had been no exchange of contracts since there was no process to agree to or anything professional from him to solidify the deal only words.

Then our S1 went up and he got an Edgar link. He was furious that he wasn’t on that S1. I got an email from his partner who I didn’t even know existed giving me the digital version of a tongue lashing, all caps, exclamation marks, bold print, you get the idea.

This was when I realized that no matter how objective I was and no matter how many angles I looked at this guy and his company and no matter how badly I wanted to believe that this was the one legit guy in a sea of razor blades and shark infestation that we call Investor Relations it was all just smoke and mirrors. He was a con artist, a confidence man.

I am by no means a new comer. I’ve been submerged in every aspect of this industry for over 12 years and I assist global corporations on the intricacies of going public, staying public and globalizing their strategies but sometimes we believe that we can meet someone that will shatter the prototypical mold of the realities we face every day. Investor relations is the one aspect of the industry that demands you to watch your back.

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: 1% [?]

When a corporation grows stagnant and lacks growth and the financial reserves are drying up the company’s C level executives need to give the three thousand foot analysis and look at all angles of the corporate entity as objectively as possible to find leaks and chinks.

First let’s look at the obvious and controllable, the board of directors and advisory board, if you don’t have both then that could be part of your problem. The difference between the two is the board of directors is the most elite of the two. The board of directors are C level pedigree with an extensive track record of success and are typically compensated in restricted stock and some type of annual option and the advisory board is typically used for the occasional introduction, advice etc and is typically brought on for far less compensation without options. The advisory board members are usually building their resume and hope to eventually make it to the board of directors.

Both BOD and BOA must have extensive contacts and contribute those contacts in a way that is conducive to expedient materialization of strategic alliances, conversion of securities into cash, distribution sources and globalization/expansion strategies. A BOD typically meets around 5 times per year but is on call anytime you need them and the BOA may meet one time per year and should be eager to get a call from you so they can earn their keep. Use your BOD and BOA as much as possible to grow the company, if they are not living up to their contractual obligation, dump them and recruit a member that will give you the attention you deserve.

Next, brainstorm with company executives. Sit in a room and mind map every possible solution to increasing distribution, branding, publicity and alliance expansion. Take not of the executives who are not participating or have little to contribute as these are the people you want to replace as soon as possible.

By the end of the meeting have a list of names, number and companies that you will be reaching out to as a group to solidify relationships that will result in a win/win for both sides. This should actually be done once per week even if your company is experiencing the required growth.

There are multiple other processes that should be built into your business model to grow but to get to the point the next and final issue that we’ll cover in this article will be publicity. You should have a clear channel of targeted recipients for your press release distribution and a press release should be authored and distributed for anything and everything that your company does that would be considered noteworthy such as a new: client, contract, employee, location, alliance, affiliate, product, service, etc.

You should also offer your opinion and expertise to local radio and television news affiliates. There is no better way to gain the status of an upper echelon existence than to be an panel expert on talk radio or TV interview.

S1 Filing, Taking Your Company Public, Valuations and Investor Relations Services Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 We Have The Industry’s Top Financial Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

So many times corporations look outside of their company to grow by way of mergers, acquisitions, licensing etc. Most companies lack the discipline to look inward and examine the elements inside the existing company to synergize and expand. Here is what I mean. Let’s say that you’re large landscaping company and you offer three services under this landscaping umbrella consisting of: hard-scape, lawn mowing and landscape architecture.

Now, most likely your promotions will place the general corporate image which would be ‘landscape services’ at the top of your promotional material as your efforts are to use direct mailers and yard signs to promote this service and as people call they will be introduced to your other solutions but try this.

Step one: take each of these services and treat them as standalone subsidiary entities each with their own targeted demographics promotion, tagline, logo, phone number etc. Brand each company like a stand alone and use your parent company name and logo as a stamp on each promotion and logo.

Step two: when promoting with your own phone number, ads and yard signs, imagine all of the responses coming in like a funnel. A targeted approach will strengthen the sale and speed up the selling process and then you can offer your other services individualized by their own logo but unified with the parent company stamp of approval. Target your market first, sell quickly, offer up sells to your other services.

Step three: ongoing treat each subsidiary as its own business entity. When you buy an ad for one, negotiate a deal to get the other companies in under that umbrella. Have them visually close to each other and you’ll find that will different phone numbers and logos many times people will end up calling all three subsidiaries for services, that give you three times to sell them and to get your sales staff out for an estimate. This is a powerful technique that can ad rocket fuel to your expansion efforts. Many times is most affective when you look inward not out!

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: 1% [?]

Wouldn’t it be great if you could take a lawyer based on their word? Right now you’re thinking, “is this guy crazy?” because the mere concept of trust has become a laughable concept. Some attorneys will tell you what you want to hear and when you get the contract which puts in writing everything that you discussed it’s like the attorney wrote it in pig Latin, hand jive images and Hindi. Nothing is what it was on the phone call and everything gets lost in legalizes technical jargon.

Now lets get a little closer to home. Your company is growing and you need to raise capital. The banks want suck the life out of you and the venture capitalists love the opportunity but will need a pound of flesh, a pint of blood and your first born in order to part with their capital.

Where do you turn if you just want a square deal to use the strength of your company and your track record of success to raise capital? The answer is simple, go public. Pick a solid volume exchange like the OTCBB (Over The Counter Bulletin Board) and get things moving. Use a consultant to guide you through the flesh cutters and blood suckers who will suck your company dry of equity and capital and when you are picking an Investor Relations firm get their latest symbols and a few references and start your research there but when it comes to the S1 Attorney, those gosh darn S1 attorneys, approach with extreme caution.

Get a solid grasp of their background. Do you have professional chemistry with them? Interview several securities attorneys before making a decision; get trading symbols and edger links. How many rounds of comments do they average with the SEC? Will they support or block your consultant from doing his/her job? Are they confrontational? Take all these things into consideration and then when you’ve decided on an attorney the last thing you need to make sure they do is make sure that they can get you set up with a market maker for your 15c211 filing. If the lawyer says that this isn’t their job, you tell them, ‘Think again Paunchy’.

A good filing attorney will always get lobbied by market makers and they should have contacts in spades. We all have our nightmare stories about dealing with S1 lawyers who screw up deals, prolong deals, change deals, swindle clients and will put a company through the ringer for a year and in the end can’t even get through SEC comments. Do your research, get referrals and get informed.

Valuations, S1 Filing, Taking Your Company Public and Investor Relations Solutions Free Video Download , Take Your Corporation Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 The No 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: 1% [?]

When the principles of a company make the decision to go public there are many things to take into consideration. First and foremost, trying to wade through the pariah infested waters of the OTCBB, Investor Relations and strategic growth strategies on your own is a guaranteed suicide mission and you’ll fail. Find a consultant who understands your business and has the contacts to create a turnkey solution to take you from public to private and all the other necessities you’re company is going to need to make it.

As part of your consultant pre qualifications here are the niches you’re the consultant absolutely must be well versed in order for your company to succeed with the public offering and a solid trading volume post public. Better yet, here is what you’re going to need so you can measure your questions against this list when qualifying the consultants to see who is the best fit.

First you’re company will need structuring. What I mean by structuring is that you’ll need to put a sturdy skeletal structure together to carry around your corporate bag of bones, an iron clad skeletal structure would consist of: board of directors with esteemed educational and professional pedigrees and proven track records for assisting companies in your particular genre with getting to the next level from the level your company is currently at pre public. You also need powerful strategic alliances that will increase your name recognition and overall market awareness by affiliations with inter-industry powerhouses. Use strategic partners for promotion, expansion, resellers, referrals, service and product brokering, name recognition, and more.

Talk to your accountant about your corporate structure. Delaware C corporations are a sturdy home state for public companies as the states statutes go back to the original 13 colonies and offer optimal protection and case law to support a growing public company. Some oversees companies prefer Nevada for their quick fix to the foreign owned company problem but ask your accountant and attorney to give you the pros and cons. Statutory domicile will be the advantage to the home of your corporation but if you are operating in another state you’ll still need to file locally while the state of incorporation can offer legislative support from previous case law history. Don’t believe that you won’t have to pay taxes if you incorporate in Nevada, this simply isn’t the case. Read up on this and then get the real deal from your attorney.

Every public company needs solid CEO, CFO, COO, Board of directors, Board of Advisors, Strategic Partnerships to start off. Now, when you have the above you need to start working on monetize-able purchase orders and offering net terms to your clients, in other words start building your book of business aggressively by offering credit terms. This will make you a stronger company and when investors see your mountain of purchase orders they’ll be impressed and will be more apt to invest. General signed contracts will typically have too many contingencies to have an impact as contracts are not very enforceable whereas purchase orders are like currency and can be monetized if your company finds itself in a crunch. This shows investors that you’re prepared for the ups and downs ahead.

Now after you’ve gone through the s1 comments with the SEC and the 15c211 has been filed by a market maker with FINRA, let’s assume you have your trading symbol and you’re ready to start selling shares. You are going to need a powerful, expensive, rock solid investor relations and market build strategy. Don’t use a pump and dump house as if you do so you will never recuperate. Instead your IR strategy should include: phone room support for announcing your company to industry insiders to create awareness (not selling stock), solid, opt-in email alerts to seasoned, accredited investors looking for stock in your industry, press releases should go out to announce everything from a new executive hire to an new contract to a new strategic partner and anything else that will give you a reason to notify the public on your company’s growth. Expert panel reviews for your C level executives to talk about the industry as an expert insider promote the company to the masses where they will get to see first hand the massive knowledge you possess about your industry which may prompt listeners to investigate your stock for a potential purchase. Don’t forget about viral publicity through high pr video, social bookmarks, blog entry, articles and the prototypical twitter, facebook, myspace and Linkedin properties.

Going public should be part of an overall strategy for expansion as opposed to having a go to just ‘go public’ to raise money.

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

The undertaking of a public offering on the OTCBB, just as with the NYSE and NASDAQ can be tedious, strenuous, exhausting and an ongoing perpetuation of one failure after another until you just throw in the towel and call it quits; but it doesn’t have to be that way.

Going public can be rewarding, prosperous, empowering and the beginning of massive capitalization and international expansion. There are two things to remember when putting your ‘going public’ plans together. First: don’t be nave by thinking that you can do it yourself, you’ll certainly fail as this process has too many components and is infested with sewer rats that will climb on your back for a free ride just in case you make it. Second: be smart and hire an IPO Strategies Consultant. This type of business consultant is rare and difficult to find as they are in demand globally because of the streamlined manner in which they are able to take a company public.

Strategies consultants that specialize in pre public corporate strategies and structuring, IPO facilitation and post public investor relations planning and mergers and acquisitions. They’ll expedite the public offering while giving your company a powerful foundation conducive to hardcore domestic and global expansion.

The road to becoming a publicly traded company is littered with the carcasses of companies that either tried to complete the process on their own or corporation with the foresight to hire a consultant but battled the consultant on each portion of the process and added so much stress to the deal that the consultant threw in the towel and moved onto the next project.

Word to the wise, this is one industry that you, the inquisitive self taught or over educated doesn’t stand a chance. The intricacies of this industry are of such proportions that unless you are completely submerged in this business for years with 80 hour work weeks you won’t even crack the surface of what it takes to go public and stay public and grow through expansion with a solid trading volume to monetize your company’s securities to create expansion capital.

Find a consultant, step back, keep your cell phone hand and leave this to the professionals while you reap the rewards. You’ve earned it! Through your blood, sweat and tears you’ve built your company. You’ve created jobs, contributed to the economy, paid Uncle Sam his pound of flesh, you deserve to succeed. Use the process of going public to create wealth for your family, long term job stability for loyal and hard working employees and a product or service distribution that spans the globe.

S1 Filing, Taking Your Company Public, Valuations and Investor Relations Services Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 We Have The Industry’s Top Financial Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

Once upon a time the American Dream was simple; start a company, grow the company, create jobs and provide a better path for your children. Now the American dream is how to stay afloat, keep your house and remove the daggers that the government is ramming in the small of your back. Your congressman and governor say one thing and do another. The white house takes your tax dollars with one hand and pickpockets you for your lunch money with the other.

Activist bloggers and armchair protesters are against the system when it’s convenient but when the spotlight is off and no one is watching they golf with their senator and take quiet money from special interest groups.

The entrepreneur has been drug into the darkened alleyway, sucker punched, hogtied and left to rot by a system that uses them like a smack-head hits the pipe and as long as the media keeps quiet, the individual entrepreneur feels that they are the only ones engaged in this struggle but this is simply not the case.

The banks wanted more than your house, they wanted your tax dollars and the government gave it to them and in front of the cameras they shook hands and agreed that this ‘bailout money’ would go back into the economy to spark a resurgence in civilian confidence in a system that force-feeds poison and slices off pounds of flesh from it’s zombie citizens.

The reality is, in back room meetings and secret handshakes this money was understood to go into the pockets of corrupt institutional banks and would never make it to local and national economic relief. Knowing all of this, ask yourself, at the end of the day, who can you turn to? What politician at any level can you trust to cut you a break? The answer is simple, none. Look to your right and left and you’ll find the answer. The accredited investor and people investing in people is the only way to slow down the corruption. Of course when the government sees how unity is productive they’ll figure out a way to pollute our confidence in one another with overgeneralizations and hyphenated ethnicities and other politically correct pig Latin that means nothing but divides everyone. In that division is where the government takes hold.

Here is a revolutionary idea. Actually, it’s not so revolutionary as it is unspoken and it goes like this: Business plan + Private Placement Memorandum + Fund Raising = Take your company public. Taking your company public is the only way to take control of your truly productive and marketable product or service and the steps are simple and above. First start with a professionally authored business plan that clearly spells out your idea and sets the stage for what your company is about and the reality of what is possible. Be truthful. Be honest and the investors will come if you position yourself properly. Positioning yourself properly in the USA means setting up a structure that the government can control and in this case the minimum requirement for raising equity capital is with a regulation D rule exemption 504, 505 or 506 also referred to as a private placement memorandum (PPM) which is an SEC regulated mechanism for distributing shares in your company for investment dollars. I’m not a fan of big government but Reg D is a good idea and keeps from the wrong types of people raising capital. Regulation D keeps it clean by spelling out the potential risk factors for your company and by using a valuation it will state a solid ‘per share’ price. You simply put out a certain amount of equity for public consumption and set the share price and offer it to people by staying within the non solicitation standards set forth by the SEC and it’s that easy. After you’ve initiated your fund raising you’ll want to provide a profitable exit strategy for your investors and you’ll want a way to capitalize off of your position so your company can grow. Going public on the OTCBB (over the counter bulletin board) is a great way to expand and raise capital. Have a qualified securities attorney file your s1 and go through comments with the SEC. Have your consultant or attorney refer you to a solid market maker to sponsor your 15c211 with FINRA and wham-bam you have a trading symbol and you’re public. Now just file your 10k’s and 10Q’s throw in some solid publicity and investor relations and you’re off and running. Stepping outside the system and getting organized will take you places you’ve never dreamed possible. Get out there! You can do it.

S1 Filing, Taking Your Company Public, Valuations and Investor Relations Services Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 We Have The Industry’s Top Financial Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

I wish I could say that I wasn’t writing this article from experience but that would be a lie. I wish I could say that chemistry is never an issue between the consultant, S1 attorney and newly elected board members but that would be nave.

The truth is some attorneys who perform great on some public offerings are an absolute nightmare on other transactions. Some board members with a gargantuan size portfolio of contacts are worth the aggravation on some deals but on others fall flat on their face as they try to take the whole company to the ground with them. The reality is qualifying an attorney for the process of an S1 filing goes far beyond whether they’ve got time and experience under their belt. You need to ask the more difficult questions that are almost impossible to test for such as, how do they react in stressful situations? Are they open to stepping outside of their comfort zone to engage in cutting edge filing strategies to speed up the offering process? Do they help with the fundraising? Are they able to refer a PCAOB auditor and a market maker to file the 15c211? These are things that need to be addressed with your S1 attorney but are difficult to actually test beforehand.

Each lawyer is different and all I can say is sit down with them and drill them with a million different questions from a multitude of angles to test their knowledge and their patience. Watch their facial expressions, hand gestures, eye and forehead shift. Look for a bouncing leg or foot and other nervous habits and what questions did you ask to trigger this nervous twitch?

The same techniques can be used for qualifying a board member. The only way to get the best idea of whether there is a fit is to push them to the brink during the interview?

Be careful with this as many qualified professionals could easily take this challenge as disrespect and they’ll walk so don’t be rude or arrogant but with a placid look on your face and a calm voice, drill them and drill them hard.

Many consultants in this industry, myself included had to learn this lesson the hard way and took a lot of time and effort to correct the mistake of bringing on the wrong individual for the solution we were seeking. This is an extremely high stress industry and the environment is constantly at 100 degrees.

Concentrate on being calm, forward thinking, compromising on some issues and uncompromising on others, write down 10 pages of questions and when you sit down with the candidate ask all those questions and other questions that come to mind during the meeting. Test them, push them and get the right person for the job.

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Popularity: unranked [?]

When my firm goes into a privately held corporation to create strategies for expansion and a solid foundation before initiating the ‘go public’ process the first thing we do is analyze the CEO,CFO and COO professional pedigree and many times the current executives need to step back and allow us to bring in professional ‘C’ level management so that the company can go public, attract investment dollars from accredited and institutional money sources.

To save time we’ll go over the CEO position. This executive will be the public face to the company. They need to remain calm under pressure, respond quickly to critical questions and have a contact portfolio that could choke Godzilla. Within this contact base he/she must be able to create strategic alliances to grow the company’s presence domestically and internationally, take the leadership role to set up pre and post public financial strategies with the CFO and Board of Directors, identify and facilitate acquisitions and mergers to cultivate growth, engage the public via TV, radio and public forums as an industry expert to brand his name, the company name and the trading symbol.

An executive prime for this position will have ample publicity contacts for crisis management and getting the ‘good word’ out about the company’s financial position, new service/product, latest acquisition, newest big contract or distribution source or anything that could trigger trading volume with the stock.

At the end of the day if the company isn’t growing steadily and efficiently and if the company stock isn’t trading at a volume that allows the company to capitalize off of its position, the blame falls on the shoulders of the CEO.

Using the above to initiate the evaluation process of your CEO is a good place to start if you are getting ready to go public or if you are currently public and struggling to grow.

CEO Executive Recruiters, CEO Headhunters Free Video Download , call Princeton Corporate Solutions at 267-233-0183 We Have Top Executives For Public And Private Companies CEO Job Search, CEO Jobs, CEO Positions, CEO Monster

Popularity: unranked [?]